Media, Marketing and Public Relations Services

Overview

Marketing, Advertising & Social Media

Connecticut, United StatesPosted about 2 months agoDeadline: March 20th, 2026

Fit Score

Settle Intelligence

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SUMMARY

Seeking a vendor to deliver integrated media, marketing, and public relations services for outreach to Medicaid beneficiaries regarding CE requirements in Connecticut.

KEY REQUIREMENTS

Demonstrate detailed experience and expertise in providing communication services to vulnerable populations related to healthcare.
Submit a list of similar contracts performed for state agencies, political subdivisions, or non-profit organizations in Connecticut or government entities in other states.
Submit resumes and detailed descriptions of roles for key personnel (Appendix A).
Propose an approach for providing communication services to vulnerable populations in accordance with the scope of services.
Include a detailed budget and budget narrative (Appendix B).
Ensure all materials meet federal accessibility and language access requirements.
Comply with applicable advertising standards and regulations.
Obtain necessary approvals from Connecticut DSS prior to launch.
Submission must be no more than 10 pages, excluding Appendix A and B.

BUDGET

Verified

Up to $1,000,000

CONTRACT DURATION

12 months

TIMELINE

RFQ Released: March 6th, 2026

Vendor Questions Due: March 10th, 2026; 4:00 PM EST

Answers to Vendors Questions Due: March 13th, 2026

Response submission Due: March 20th, 2026; 4:00 PM EST

Start of Statement of Work ("SOW"): TBD

QUESTION DEADLINE

March 10th, 2026

Issuing Agency

State of Connecticut Department of Social Services

Organization overview and procurement intelligence available on paid plans.

See Issuer Research

DESCRIPTION

The selected vendor will provide comprehensive media, marketing, and public relations services targeting Medicaid beneficiaries affected by CE requirements. Responsibilities include developing an integrated, multi-channel communications strategy with a clear messaging framework that effectively explains CE requirements, associated rights, responsibilities, and exemptions. Campaign materials must be designed to be culturally appropriate and accessible to the target audience.

The campaign will utilize various channels such as direct text messaging to beneficiaries with mobile numbers, paid and organic social media content across platforms like Facebook and X/Twitter, and other appropriate media. The vendor will be responsible for the creative development of assets including scripts, graphics, videos, and copy, ensuring message and brand consistency across all media types.

Additional tasks include media planning and buying, with budget recommendations and media placement negotiations. The vendor must also implement tracking mechanisms for all channels to monitor campaign effectiveness and provide regular performance reporting.

Source attribution

This Settle analysis is based on the issuing organization’s public RFP listing.