Media Distribution Services

Overview

Marketing, Advertising & Social Media

Raleigh, North Carolina, United StatesPosted about 2 months agoDeadline: April 8th, 2026

Fit Score

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SUMMARY

Seeking a vendor to develop and execute a comprehensive media distribution and advertising program, including research, creative campaign planning, media buying, and post-campaign evaluation, for a one-year term in North Carolina.

KEY REQUIREMENTS

BUDGET

Verified

$445,000

CONTRACT DURATION

24 months

TIMELINE

Issue RFP: March 12th, 2026

Submit Written Questions: March 27th, 2026 by 12:00 PM ET

Provide Response to Questions: April 1st, 2026

Submit Proposals: April 8th, 2026 by 02:00 PM ET

Contract Award: TBD

N.C. State Fair dates: October 15th-25th, 2026; October 14th-24th, 2027

QUESTION DEADLINE

March 27th, 2026

Issuing Agency

Department of Agriculture and Consumer Services

Organization overview and procurement intelligence available on paid plans.

See Issuer Research

DESCRIPTION

The selected vendor will provide comprehensive media distribution services in North Carolina. Responsibilities include the development of a full-scale media program and advertising plan, placement of advertisements across television, radio, print, digital, and out-of-home channels, and management of the distribution of advertisements to various media outlets.

Vendors are also tasked with producing marketing and advertising plans informed by extensive research, including focus group testing, user demographic analysis, and behavioral data segmentation. This will help guide audience targeting strategies and the identification of appropriate marketing concepts. Creative duties encompass the overall campaign plan development, utilizing multiple tactics such as printed materials, video content, digital displays, and paid social media placements.

The vendor must analyze and recommend the most effective media channels and placements based on research into media usage, ratings, and channel strength. Collaboration with media sales representatives across diverse media platforms is essential. Additionally, the vendor will be responsible for maintaining all media buys and evaluating post-buy outcomes to ensure campaign effectiveness. The contract term is for one year.

Source attribution

This Settle analysis is based on the issuing organization’s public RFP listing.