Media Buying and Analytics Services

A college is seeking a qualified vendor to provide comprehensive media buying and analytics services to promote its programs, events, and initiatives. The scope of work includes strategic planning, media buying, and placement of digital advertisements, with a focus on social media platforms such as Meta and Google. The vendor may also be required to utilize a broad range of media platforms including video, audio, print, out-of-home, and sports arena placements, depending on campaign needs.

Responsibilities include maintaining detailed records of campaign effectiveness, delivering specific purchase information, and conducting thorough post-buy analysis. The selected vendor will offer expert guidance on budgeting, demographic research, and media strategy to ensure optimal impact for each campaign. Campaigns may target audiences across multiple states, regions, counties, or specific zip codes through targeted and location-based approaches. The contract term is set for three years.