When is the submission deadline?

Submissions are due July 24, 2026. Questions must be submitted by June 30, 2026.

What is the budget for this RFP?

The published budget is $600,000.

It was issued by Mississippi Department Of Finance And Administration. The work is located in Jackson, Mississippi, United States.

Who is a good fit for this opportunity?

Experienced digital media buying agency. Proven track record with government or large-scale regional marketing initiatives. Skilled in digital strategy, analytics, and campaign management. Ability to provide transparent budget and compensation tracking. Dedicated account management resources.

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Media Buying Agency Services

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Overview

Marketing, Advertising & Social Media

Jackson, Mississippi, United StatesPosted: June 20th, 2026Deadline: July 24th, 2026

Fit Score

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SUMMARY

Mississippi requests proposals from agencies to manage digital media buying and provide full campaign strategy, placement, analytics, and ongoing account support for statewide and regional marketing efforts.

KEY REQUIREMENTS

Must be legally authorized to do business in the State of Mississippi
Must demonstrate a minimum of ten years of experience in providing media buying, digital advertising placement, campaign optimization, and related reporting services
Must provide at least three relevant client references for comparable work
Must identify the key personnel proposed to perform the work, including the primary account representative
Must submit a complete qualifications response including all required documentation

BUDGET

Verified

$600,000

CONTRACT DURATION

36 months

TIMELINE

First Advertisement Date: June 19th, 2026

Second Advertisement Date: June 26th, 2026

Deadline for Questions: June 30th, 2026

Responses to Questions Posted: July 10th, 2026

Submission Deadline: July 24th, 2026

Qualifications Opening: July 27th, 2026

Live Demonstrations: August 14th, 2026

Notice of Intent to Award: September 2nd, 2026

Reconsideration Window Closes: September 8th, 2026

PPRB Meeting: October 7th, 2026

QUESTION DEADLINE

June 30th, 2026

CONTACTS

Primary procurement contact — name, title, email, and phone

Additional decision-makers and their departments

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Issuing Agency

Mississippi Department Of Finance And Administration

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DESCRIPTION

The state of Mississippi is seeking a vendor to provide comprehensive media buying agency services in support of statewide and regional digital marketing initiatives. The chosen agency will be responsible for the strategic planning, purchasing, and placement of digital advertising across various platforms to effectively reach targeted audiences.

Key responsibilities include developing digital advertising strategies, conducting audience segmentation and campaign optimization, and overseeing platform selection with media placement across a range of digital channels. Additionally, the scope of work encompasses campaign performance tracking, analytics and reporting, dashboard development for actionable insights, ensuring transparency in vendor compensation, budget management, and providing dedicated account management services.

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Frequently asked questions

When is the submission deadline?: Submissions are due July 24, 2026. Questions must be submitted by June 30, 2026.
What is the budget for this RFP?: The published budget is $600,000.
Who issued this RFP?: It was issued by Mississippi Department Of Finance And Administration. The work is located in Jackson, Mississippi, United States.
Who is a good fit for this opportunity?: Experienced digital media buying agency
Proven track record with government or large-scale regional marketing initiatives
Skilled in digital strategy, analytics, and campaign management
Ability to provide transparent budget and compensation tracking
Dedicated account management resources

Analysis generated by Settle AI from the source RFP.

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