Overview


Financial, Legal, HR & Staffing
Dublin, IrelandPosted 14 days agoDeadline: May 25th, 2026

Fit Score


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SUMMARY


Ireland is seeking vendors to provide media auditing services across all media channels, with bi–annual and annual analyses of agencies' effectiveness, costs, and campaign outcomes.

KEY REQUIREMENTS


BUDGET

Estimate

$100,000 – $500,000

CONTRACT DURATION


60 months

TIMELINE


Deadline for requesting additional information: May 4th, 2026

Deadline for receipt of requests to participate: May 25th, 2026

QUESTION DEADLINE


May 4th, 2026

Issuing Agency


An Post

Organization overview and procurement intelligence available on paid plans.

DESCRIPTION


Applicants are sought for the provision of comprehensive media auditing services across all divisions and at portfolio level on an annual basis. The selected auditor will conduct bi–annual analyses evaluating media costs, delivery, quality, competitiveness, and campaign effectiveness, utilizing industry-standard tools, benchmarks, and control pools.

The scope includes a thorough assessment to verify that media buying agencies are delivering competitive pricing, high-quality placements, and robust campaign outcomes. The audit will highlight opportunities for optimization and improved efficiency. Covered media channels include TV, VOD, online display (including programmatic), radio, press, and outdoor media.

Audit activities encompass analyses of media costs, media trends, competitive activity, campaign delivery versus plans, quality reviews compared to contract and market standards, coverage results, impressions and completion rates, and reach and frequency compared to plans. There will also be detailed reviews of select radio campaigns throughout the year.

Source attribution

This Settle analysis is based on the issuing organization’s public RFP listing.

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