Maternal and Child Health Projects Awareness Campaign and Ongoing Education Services

Overview

Marketing, Advertising & Social Media

Media, Pennsylvania, United StatesPosted 3 months agoDeadline: March 23rd, 2026

Fit Score

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SUMMARY

Seeking vendor for a maternal and child health projects awareness campaign including branding, outreach, and digital marketing in Pennsylvania.

KEY REQUIREMENTS

Provide a two-tiered awareness campaign for DCHD's Centralized Intake System
Provide ongoing public education and outreach to drive traffic to the centralized intake system and the Delco Doula Collaborative
Design and implement a two-tiered awareness and public education campaign to drive traffic to DCHD's Centralized Intake System
Strategic planning
Branding
Content development
Outreach
Performance reporting

BUDGET

Verified

$50,000

TIMELINE

Release of RFP: February 19, 2026

Final Day for Bidders' Questions: March 5, 2026

Proposal Due Date: March 23, 2026

QUESTION DEADLINE

March 5th, 2026

Issuing Agency

County Of Delaware

Organization overview and procurement intelligence available on paid plans.

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DESCRIPTION

A public entity in Pennsylvania is seeking a vendor to develop and manage an awareness campaign and ongoing education services for maternal and child health projects. The selected vendor will be responsible for comprehensive strategic planning, branding, content development, outreach activities, and performance reporting related to the campaign.

Key tasks include creating branded content and messaging for a centralized intake system, developing a campaign name and tagline, and ensuring message consistency across all materials and channels. The vendor will design campaign hashtags that enhance existing efforts, provide creative assets and design recommendations for a campaign landing page on the County website, and implement an SEO strategy targeting young families and individuals who are pregnant or planning pregnancies. The use of paid search advertising, paid social media strategy, and emerging AI-driven platforms may also be incorporated to maximize campaign reach and engagement.

Source attribution

This Settle analysis is based on the issuing organization’s public RFP listing.