Marketing, Social Media, and Public Relations Services

Overview

Marketing, Advertising & Social Media

Fort Lauderdale, Florida, United StatesPosted 7 days agoDeadline: June 9th, 2026

Fit Score

Settle Intelligence

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SUMMARY

Seeking a partner to provide comprehensive marketing, social media, and public relations services for a Florida-based agency, supporting enrollment growth and brand awareness through both traditional and digital campaigns.

KEY REQUIREMENTS

Must have a strong documented track record of providing the products and services for three continuous years or more within the last five years
Must be registered and licensed in the State of Florida to provide the proposed services
Must provide proof of insurance including Commercial General Liability, Automobile Liability, Professional Liability, and Cyber Liability
Must provide a Dun & Bradstreet Number (D-U-N-S)
Must submit a Required Response Form and Company Certification Form
Must be in good standing with the Florida Department of Professional Regulations
Must not be on the Convicted Vendor, Discriminatory Vendor, or Suspended Vendor lists

BUDGET

Estimate

$150,000 – $500,000

CONTRACT DURATION

36 months

TIMELINE

Release of Solicitation: April 30th, 2026

Virtual Solicitation Conference: May 12th, 2026

Written Questions Due: May 15th, 2026

Replies Due: June 9th, 2026

QUESTION DEADLINE

May 15th, 2026

Issuing Agency

Broward College

Organization overview and procurement intelligence available on paid plans.

See Issuer Research

DESCRIPTION

A Florida-based agency is seeking a vendor to deliver marketing, social media, and public relations services to support its strategic objectives, such as increasing enrollment, enhancing brand awareness, and advancing institutional initiatives. The selected vendor will be responsible for providing data-driven marketing and advertising solutions, including brand strategy and management, market research, advertising, media buying, design services, and video production.

Key responsibilities will include developing and executing integrated marketing campaigns, conducting market research and analysis, offering expert advertising and media planning and advisory services, and handling creative production for print, radio, video, commercials, and digital platforms. The vendor should also provide traffic and supply materials to media outlets within deadlines, negotiate and place advertising in traditional and digital channels, manage accounts/projects, and ensure proper reporting on campaign effectiveness (ROI).

The service scope encompasses both traditional and digital marketing, including the production and placement of advertisements for student recruitment and brand promotion. Additional services include media planning and buying, comprehensive campaign management, and creative services such as graphic design, copywriting, production, and videography. The contract period will last three years, and a virtual pre-bid meeting is scheduled.

Source attribution

This Settle analysis is based on the issuing organization’s public RFP listing.