Marketing Services for Public Health Initiatives
Overview
Fit Score
Settle Intelligence
Settle helps teams find, evaluate, and respond to public RFPs. We continuously surface new opportunities, score them against your company strengths, and draft proposal responses so you can focus on the work that wins business.
SUMMARY
KEY REQUIREMENTS
BUDGET
EstimateCONTRACT DURATION
TIMELINE
Issue Date: March 18th, 2026
Pre-Proposal Conference: April 2nd, 2026, 11:00 am
Questions Due: April 10th, 2026, 4:00 pm
RFP Due: April 20th, 2026, 11:00 am
Tentative Presentation/Interview Dates: May 19th and 20th, 2026
Contract Start Date: On or about July 1st, 2026
QUESTION DEADLINE
Issuing Agency
Frederick County, Maryland Office of Procurement & Contracting
Organization overview and procurement intelligence available on paid plans.
DESCRIPTION
The selected vendor will be responsible for providing comprehensive marketing services in support of various public health initiatives identified by the state of Maryland. Duties include conceptualizing, developing, producing, implementing, and evaluating a tailored marketing strategy to support these initiatives.
The scope of work further entails preparing and placing customized print materials for campaign distribution and actively negotiating discounted rates for display, posting, listing, or advertising with a variety of media vendors. The vendor will also conduct research and market analysis to inform targeted audience selection and recommend the most effective media placements to maximize campaign reach and impact.
Based on detailed market analysis, industry standards, departmental budgets, and collaboration with the recruitment unit staff, the vendor will provide expert recommendations on advertising development and placement. The goal is to ensure effective communication and outreach aligned with the needs of Maryland’s public health campaigns.
Source attribution
This Settle analysis is based on the issuing organization’s public RFP listing.