Marketing Services for Public Education on Environmental Conservation

Overview

Marketing, Advertising & Social Media

Austin, Texas, United StatesPosted 2 months agoDeadline: April 7th, 2026

Fit Score

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SUMMARY

This RFP seeks a marketing partner to develop and manage educational campaigns and resources promoting environmental conservation across Texas through digital, social, and traditional media channels.

KEY REQUIREMENTS

Assist TCEQ in developing a TCOT marketing plan
Subsequent outreach and media promotions to increase public awareness among Texans
Develop educational resources to increase public awareness among Texans of the personal steps they can take to conserve water and energy, keep the air and water clean, and reduce waste
Produce a marketing plan and subsequent outreach and media promotions to increase public awareness of TCOT among the specified target audiences
Include a minimum of four different campaign options per Work Order request
The marketing plan should include paid advertising for each individual campaign, focusing on social media and digital advertisements
Deliver a final report stating the flight plan and estimated exposures to the targeted audiences upon TCEQ acceptance of the preferred campaign option

BUDGET

Estimate

$100,000 – $500,000

CONTRACT DURATION

12 months

TIMELINE

Draft Work Plan and Work Order Budget due by November 1st, 2026.

Final Work Plan and Work Order Budget due five business days after receipt of TCEQ's comments.

QUESTION DEADLINE

March 18th, 2026

Issuing Agency

Texas Commission on Environmental Quality

Organization overview and procurement intelligence available on paid plans.

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DESCRIPTION

The selected vendor will provide comprehensive marketing services to develop educational resources aimed at increasing public awareness regarding personal actions to conserve water and energy, maintain clean air and water, and reduce waste. The initiative requires maintenance of a dedicated website featuring conservation tips, downloadable resources, lesson plans for educators, and a regularly updated blog.

Current activities supported include a K–5 art contest, 6–12 video contests, email newsletters targeting environmentally focused audiences and educators, and the provision of free resources that can be accessed digitally or shipped within Texas. The organization maintains a strong presence on social media platforms, coordinates seasonal marketing campaigns featuring digital ads, collaborates with influencers, and runs giveaways and advertisements on platforms such as Facebook, Instagram, Pinterest, X, and YouTube.

Additional efforts include video production, placement of advertisements in schools to engage educators, creation of public service announcements, and buying television and digital advertising spots. The contract will span one year.

Source attribution

This Settle analysis is based on the issuing organization’s public RFP listing.