Marketing Services
Overview
Fit Score
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SUMMARY
KEY REQUIREMENTS
CONTRACT DURATION
TIMELINE
RFP Release Date: June 15th, 2026
Deadline to Submit Written Questions: June 29th, 2026
Response to Written Questions: July 10th, 2026
Proposals Due: July 17th, 2026
Proposal Evaluation: July 20th - 23rd, 2026
Selection of Finalists: July 27th, 2026
Best and Final Offers: Week of July 27th, 2026
Oral Presentations: Week of July 27th, 2026
Finalize Contractual Agreements: August 3rd, 2026
Contract Awards: August 7th, 2026
QUESTION DEADLINE
CONTACTS
Primary procurement contact — name, title, email, and phone
Additional decision-makers and their departments
Issuing Agency
New Mexico Health Insurance Exchange
DESCRIPTION
The agency seeks a qualified vendor to provide comprehensive marketing services. The selected partner will collaborate with agency leadership, including the director of marketing, to develop, implement, and execute an integrated marketing and communications plan.
Services will include media development and placement, with recommendations for effective media buying, design, and production of advertisements. The contractor will be responsible for creating and producing a wide range of media and collateral materials as requested by the agency.
Additional responsibilities encompass developing and maintaining a major education and outreach campaign aimed at increasing awareness of the agency's signature services and bolstering community support. The vendor will also devise, conduct, and interpret marketing surveys to assess health literacy, brand awareness, sentiment, and other relevant aspects. The contract is expected to run for one year.
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Frequently asked questions
- When is the submission deadline?
- Submissions are due July 17, 2026. Questions must be submitted by June 29, 2026.
- Who issued this RFP?
- It was issued by New Mexico Health Insurance Exchange. The work is located in Albuquerque, New Mexico, United States.
- Who is a good fit for this opportunity?
- Experienced full-service marketing and communications agency
- Demonstrated expertise in media development, placement, and production
- Proven history of education and outreach campaign management
- Capability to conduct and analyze marketing and community awareness surveys
- Strong portfolio with public sector or community-focused clients
Analysis generated by Settle AI from the source RFP.
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