Overview


Marketing, Advertising & Social Media
Madison, Wisconsin, United StatesPosted about 1 month agoDeadline: April 16th, 2026

Fit Score


Settle Intelligence

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SUMMARY


Seeking a provider for strategic and integrated marketing services, including branding, media, and public relations, to enhance business engagement and reputation.

KEY REQUIREMENTS


BUDGET

Estimate

$1,000,000 – $3,000,000

CONTRACT DURATION


14 months

TIMELINE


RFP Released: March 23rd, 2026

Deadline to submit questions: March 31st, 2026

Answers to submitted questions distributed to the agency short list and published on wedc.org: April 3rd, 2026

Proposals Due: April 16th, 2026

Target date to notify finalists: April 24th, 2026

Target date for finalist presentations/interviews: May 6th, 2026 – May 8th, 2026

Target date for the Notice of Intent to Award: May 15th, 2026

QUESTION DEADLINE


March 31st, 2026

Issuing Agency


Wisconsin Economic Development Corporation

Organization overview and procurement intelligence available on paid plans.

DESCRIPTION


A vendor is sought to provide comprehensive marketing services, encompassing both strategic and creative support. The services should guide audiences through the entire decision-making process—from awareness and engagement to final product or service selection. The provider should demonstrate expertise in brand strategy, market research and insights, as well as marketing planning and execution, with clear examples of how strategy informed creative work.

Integrated marketing capabilities are essential, and bidders are encouraged to submit case studies reflecting their experience in this area. Additional responsibilities include media planning and purchasing, supporting international marketing initiatives such as trade shows, conferences, paid and social media, and media relations. Public relations support is also required, including the development of key messages, strategic pitching, and targeted outreach to national business, trade, and economic development media to enhance visibility and reputation. References should be provided to demonstrate previous success.

Source attribution

This Settle analysis is based on the issuing organization’s public RFP listing.

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