Marketing Services

A city in North Carolina is seeking a qualified vendor to provide comprehensive marketing services aimed at enhancing its reputation as a destination and supporting economic development initiatives. The selected vendor will be responsible for increasing awareness of the city, driving foot traffic to downtown businesses and events, supporting business recruitment efforts, and shaping a positive visitor experience through creative and consistent storytelling.

Scope of services includes strategic social media content creation and management across platforms such as Instagram and Facebook, utilizing original photography, video content, graphic design, and copywriting. The vendor will collaborate with town staff and community partners to promote businesses and events and foster community engagement. Event marketing and promotion efforts may involve developing social media campaigns, designing flyers, and producing graphics to attract visitors.

Additionally, the vendor will assist with economic development and business recruitment marketing by producing digital content, videos, and print-ready materials. The project also involves developing a comprehensive wayfinding and signage design manual that establishes visual standards, sample signage types, and guidelines for future expansion. Experiential storytelling, including authentic and cinematic short videos, will be required to highlight the city's atmosphere as a place for memorable experiences and meaningful connections.