Marketing Services

An organization is seeking a qualified vendor to deliver comprehensive marketing services that will enhance and support enrollment operations. The selected vendor will be responsible for collaborating with the organization to identify and implement integrated marketing strategies aimed at increasing awareness, engaging prospective students, generating leads, and converting these leads to enrollments through various marcomm channels, including marketing, social media, and public relations.

Key services include the creation and execution of a strategic marketing and media plan, management of media buying and placement, and implementation of digital marketing initiatives. These initiatives encompass social media advertising, HTML email campaigns—including video content—and the purchase of targeted email lists. Vendors are also expected to develop animated banner ads, pre-roll video content, PPC/paid search ads, and maintain content calendars for Facebook and Instagram. Additional responsibilities include updating creative campaign assets, maintaining and updating the organization's website, producing highlight reel videos for web and social platforms, and developing integrated communication plans. Other related marketing services may be requested as needed to support dynamic enrollment objectives.