Marketing Representation Services

Overview

Marketing, Advertising & Social Media

Italy; Spain; Portugal; GreecePosted 24 days agoDeadline: May 27th, 2026

Fit Score

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SUMMARY

RFP for comprehensive marketing representation, including strategic planning, trade promotions, consumer campaigns, and targeted education initiatives for the southern region.

KEY REQUIREMENTS

Must have at least three of the last five years of experience in marketing, trade relations, and consumer public relations
Must have a dedicated, full-time seafood trade representative with five years or more of experience
Must have 1-2 full-time staff members with at least three years of food marketing experience
Must be fluent in English, Spanish, Portuguese, and optional Italian or Greek
Must be based in Spain, Portugal, Greece, or Italy and be willing to travel the entire region
Must hold a valid Alaska business license prior to the award of a contract
Must provide a detailed cost proposal including monthly retainer and direct expenses
Must comply with all federal MAP, RAPP, and AFTPP grant requirements

BUDGET

Verified

$1,100,000 – $1,300,000

CONTRACT DURATION

12 months

TIMELINE

Issue RFP: April 13th, 2026

Deadline for Receipt of Proposals: May 27th, 2026

Proposal Evaluation Committee complete evaluation: June 11th, 2026

Notice of Intent to Award: June 16th, 2026

Contract issuance: June 26th, 2026

Contract start: July 1st, 2026

QUESTION DEADLINE

May 17th, 2026

Issuing Agency

Alaska Seafood Marketing Institute

Organization overview and procurement intelligence available on paid plans.

See Issuer Research

DESCRIPTION

The organization seeks a vendor to provide marketing representation services for the southern region. Responsibilities include strategic planning through monitoring market developments, managing budgets, conducting consumer research, and collaborating with headquarters to execute and refine a strategic marketing plan.

Key tasks involve trade servicing, retail promotions, events, and consumer marketing efforts such as targeted trade advertising, public relations activities, in-store and online retail promotions with major retailers, maintenance of local websites, collaboration with brand ambassadors for content creation, and multi-platform advertising campaigns to educate consumers on product benefits. The vendor will also be responsible for organizing seminars for chefs, conducting training sessions for purchasing managers and distributor sales forces, as well as developing recipes and promotional activities that resonate with local tastes and traditions.

Source attribution

This Settle analysis is based on the issuing organization’s public RFP listing.