Marketing, Public Relations, Media, Promotional, and Creative Services

Overview

Marketing, Advertising & Social Media

Arizona, United StatesPosted about 1 month agoDeadline: April 27th, 2026

Fit Score

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SUMMARY

An Arizona agency is seeking a full-service partner for marketing, public relations, media buying, creative production, digital design, and promotional event support.

KEY REQUIREMENTS

Maintain a full-time office in Arizona.
Assign a dedicated Account Manager as the main point of contact.
Have staff available for meetings at Valley Metro's office.
Make no commitments on behalf of Valley Metro without prior written approval.
Make recommendations regarding ways to generate cost savings.
Be capable of transferring documents, creative artwork, and files electronically using mutually agreed upon formats (e.g., PDF).
Manage Valley Metro's account in a business-like manner, consistent with Valley Metro's needs, including adequate staffing for cost tracking and detailed invoicing.
Identify the staff member serving as Point of Contact for Valley Metro.
Advise Valley Metro of emerging technologies and provide services using them as appropriate.
Work in collaboration with other contractors to produce successful integrated marketing campaigns.
Provide all materials in English, and in other languages if required by Valley Metro, with advice on cultural appropriateness.
Provide all Information Technology (IT) related services deployed for the benefit of the public or Valley Metro, adhering to Valley Metro standards (Attachment J).
Provide media as ADA Compliant when applicable.
Work on projects and assignments as determined by Valley Metro under the direction of a designated project manager.
Respond to Valley Metro's request for task order pricing proposals.
Submit pricing as a blended, all-inclusive rate for each category, including fees, administration, overhead, and profit.
Task Orders will be awarded based on Contractor’s qualifications, availability, and cost.
Develop and update an annual or campaign Media Plan.
Negotiate and place Valley Metro materials effectively and efficiently.
Verify actual media placement.
Accept a media buying fee not above 12%.
Develop informational materials for statewide public service announcements to run at no charge.
Negotiate added-value promotions and free bonus space with radio and television stations and social media outlets.
Provide coordination, production, and bilingual staffing of promotional functions at community and special events.
Develop joint advertising and promotional opportunities with potential co-sponsors.
Obtain written Valley Metro approval of expenditures prior to events.
Submit itemized invoices for reimbursement of actual expenses.
Be responsible for the creation of effective advertising materials across various media (radio, television, print, digital, direct, internet, mobile, cinema, social media, outdoor, non-traditional).
Develop multimedia campaigns in support of Valley Metro's objectives.
Offer at least three different creative concepts for initial creative presentations, reflecting distinct tone, approach, and style.
Provide timely responses to advertising needs and schedules, allowing for development, presentation, refinement, editing, approval, production, and distribution.
Be responsible for the production of effective advertising materials for radio, television, and digital (online ads, social media).
Have the capability to produce, film, and edit television, online, and radio commercials.
Provide all necessary production components, including directorial services, production management, audio recording, music, graphics, animation, film crew, talent, editing personnel, film transfer, and telecine.
Have the capability to shoot in all modern digital formats.
Provide all necessary duplication services for the distribution of produced commercials.
Provide uncompressed digital files for audio suitable for high-quality duplication and backup.
Have an electronic delivery method such as DGS and other appropriate digital formats.
Collaborate with Valley Metro on all aspects of the production process (storyboard creation, scripting, translation, location scouting, casting, shooting, audio recording, editing, effects, duplication, trafficking).
Obtain the most cost-effective talent and usage agreements (SAG/AFTRA) and recommend extended talent cycles and buyouts.
Do not vary from approved scripts, storyboards, or print layouts without Valley Metro approval.
Assist with dubbing, transcribing, and duplication of material for broadcasting services, and with 'mechanical art' for print.
Be responsible for interactive marketing activities, including creative development of Valley Metro website(s) graphics and promotions, smartphone/tablet applications development, UI/UX services, interactive web-user retention and acquisition strategies, SEO, SEM, programming HTML, reviewing and evaluating Internet-related media proposals, gaining knowledge of website users through research and web-based surveys, co-promotional opportunities, and placing Internet advertising.
Provide ongoing advice to Valley Metro regarding effective interactive marketing and promotions (online, social media, mobile, pay-per-click advertising).
Provide strategic advertising, interactive media, and promotional planning, creative planning and execution, and production.
Provide comprehensive, timely, and transparent reporting, including live dashboard access, quantitative metrics (e.g., ridership, app downloads, website views, impressions, CTR, CPC), and qualitative insights (narrative analysis, stakeholder feedback, challenges, recommendations).
Submit a detailed proposal document describing firm's qualifications and experience.
Include contact information for individual(s) authorized to negotiate with Valley Metro.
Do not submit pricing in the proposal document section.
Do not submit links to Google Docs, Dropbox, or similar services for the offer.
Download, complete, sign, and upload the Price Schedule document.
Download, complete, sign, and upload the Offer Form document.
Download, complete, and upload the FTA Lobbying Certification.
Download, complete, and upload the FTA Debarment Certification General.
Download, complete, sign, and upload the Responsibility Questionnaire.
Download, complete, and upload the Non-Collusion Affidavit.
Download, complete, sign, and upload the Cyber Security Contractor Obligations.
Download, complete, and upload the List of Proposed Subcontractors.
Download, complete, and upload the DBE N Outreach 1-2-3.
Register with Valley Metro in its requisition and payments system (CORE) at Supplier Registration (oraclecloud.com) and include the vendor number with submittal.
Offerors must not take any exceptions to any terms, conditions, or material requirements of this solicitation.
Possess all valid certifications and/or licenses as required by federal, state, or local laws at the time of submittal.
Certify that the submission of the Offer did not involve collusion or other anti-competitive practices.
Certify that the Offeror will not discriminate against any employee or applicant for employment in violation of Federal or State Law.
Certify that the Offeror has not given, offered to give, nor intends to give any economic opportunity, future employment, gift, loan, gratuity, special discount, trip, favor, or service to a public servant in connection with the submitted Offer.
Submit a complete certificate of insurance in the minimum amounts and coverages required within ten (10) calendar days of notification of a recommended award.
Comply with the Solicitation Transparency Policy, limiting discussions about the solicitation to public meetings with specific Valley Metro staff.
Protests must be submitted to the Procurement Officer in writing, including specific required information, and adhere to timeliness requirements.
All offers shall be firm and fixed for a period of one hundred eighty (180) calendar days from the solicitation opening date.
A delivery time after receipt of order (ARO) must be stated in definite terms.

BUDGET

Estimate

$5,000,000 – $20,000,000

CONTRACT DURATION

60 months

TIMELINE

Project Release Date: March 20th, 2026

Pre-Proposal Meeting (Non-Mandatory): April 6th, 2026, 10:00am

Question Submission Deadline: April 13th, 2026, 3:00pm

Proposal Submission Deadline: April 27th, 2026, 3:00pm

Contract Commencing: October 1st, 2026

QUESTION DEADLINE

April 13th, 2026

Issuing Agency

Valley Metro

Organization overview and procurement intelligence available on paid plans.

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DESCRIPTION

The agency is seeking a vendor to provide comprehensive marketing, public relations, media, promotional, outreach, production, design, and creative services. The selected contractor will function as a full-service advertising agency, handling all elements required for the development, preparation, and placement of advertising across various media platforms as directed by the agency.

Key responsibilities include conducting market research, designing and implementing research-based strategies, and providing thorough public relations and communications consultation. The contractor will also support planning efforts such as promotional plans, strategic communications, corporate and community communications programs, and crisis communications. Key deliverables involve media placement, advertising production for radio, television, digital, and social media, as well as creative development for agency websites, including graphics, UI/UX, SEO, SEM, and HTML programming.

Additionally, the contractor may be tasked with organizing and staffing promotional or outreach events, developing statewide public service announcements, and ensuring the effectiveness and measurability of all media campaigns. The goal is to maximize results, achieve specific objectives, and provide strategic direction for all advertising and promotional initiatives.

Source attribution

This Settle analysis is based on the issuing organization’s public RFP listing.