Marketing, Media Strategy and Social Media Content Campaign Services

Overview

Marketing, Advertising & Social Media

Cheyenne, Wyoming, United StatesPosted about 1 month agoDeadline: April 30th, 2026

Fit Score

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SUMMARY

RFP seeking a qualified vendor for strategic marketing, media planning, and social media content campaign services, including development, implementation, and analytics.

KEY REQUIREMENTS

Must be able to perform marketing services to support a statewide public outreach campaign
Must submit technical and cost proposals as separate documents
Must submit proposals through the Public Purchase online bidding system
Must designate a project manager to represent and oversee the project
Must provide a staffing plan including staff disciplines and levels
Must provide two professional references from similar projects
Must provide a certificate of good standing from the Wyoming Secretary of State
Must comply with the Americans with Disability Act and the Wyoming Fair Employment Practices Act
Must warrant that no materials or services proposed will infringe upon third-party intellectual property rights

BUDGET

Estimate

$150,000 – $500,000

CONTRACT DURATION

36 months

TIMELINE

RFP Release Date: March 31st, 2026

Closing Date for Questions: April 15th, 2026

Response to Questions Returned: April 22nd, 2026

RFP Submission Due Date: April 30th, 2026

Tentative Award Date: May 2026

Tentative Work Begins Date: June 2026

QUESTION DEADLINE

April 15th, 2026

Issuing Agency

Wyoming Department Of Administration & Information, General Services Division, Procurement Section

Organization overview and procurement intelligence available on paid plans.

See Issuer Research

DESCRIPTION

The selected vendor will provide comprehensive marketing, media strategy, and social media content campaign services. Responsibilities include strategic campaign planning, content development, and overall campaign implementation and management. The vendor will develop campaign themes, messaging pillars, and identify effective messaging strategies tailored for key target audiences.

Key deliverables will include a campaign calendar with clear communication phases and milestones, recommendations for media channels and outreach strategies, and engaging audience tactics. Additional tasks involve creation of branded graphics and visual assets, weekly social media content optimized for performance across designated platforms, and copywriting for digital campaigns. The vendor is expected to coordinate messaging across multiple channels, support paid media campaigns as needed, and provide guidance for paid advertising within the established budget.

Analytics and regular reporting are integral, with the vendor delivering updates and insights throughout the campaign to ensure successful execution and measurable results.

Source attribution

This Settle analysis is based on the issuing organization’s public RFP listing.