Marketing, Media and Public Information Services

Overview

Marketing, Advertising & Social Media

Washington, District of Columbia, United StatesPosted 2 months agoDeadline: March 16th, 2026

Fit Score

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SUMMARY

Seeking a vendor to provide comprehensive marketing and media services to promote the lottery, including outreach campaigns, event management, advertising, and multilingual communications for a one-year contract.

KEY REQUIREMENTS

Offerors must perform services in the areas of strategic communications, outreach and advertising.
Offerors must have experience planning, managing, and executing successful local “call to action” advertising and grassroots campaigns with proven results in the District of Columbia that focus on reaching language minority families and families furthest from opportunity.
Offerors must provide proposed staffing plan and qualifications of the proposed personnel.
Offerors must submit a minimum of two (3) references within the last five (5) years that can attest to their ability to provide the skills and services proposed in this RFTOP.
Offerors must have insurance broker or insurance company submit certificates of insurance giving evidence of the required coverages as specified in Attachment A, Section C.7 of the SOW.

BUDGET

Verified

$550,000

CONTRACT DURATION

12 months

TIMELINE

Lottery application opens on December 14th, 2026.

Lottery application closes on February 1st, 2027 for grades 9-12 and March 1st, 2027 for Pre-K 3 – grade 8.

Common enrollment deadline for students that receive a match in the lottery is May 3rd, 2027.

QUESTION DEADLINE

March 16th, 2026

Issuing Agency

Office of Contracting and Procurement (OCP)

Organization overview and procurement intelligence available on paid plans.

See Issuer Research

DESCRIPTION

The vendor will provide marketing, media, and public information services to promote the lottery across Washington, DC. Services include strategic communications, outreach, advertising, and grassroots initiatives aimed at families, businesses, nonprofits, and other organizations serving target communities. The vendor is expected to enhance the accessibility of lottery information through improved physical and digital distribution and supporting in-person events such as tabling, application support, and training.

Responsibilities also include placing integrated media buys across radio, television, transit, print, and digital channels to reach target communities, as well as developing, promoting, and executing two major events for over 200 exhibitors and 5,000 attendees annually. The scope encompasses designing, translating, and printing outreach collateral, implementing a comprehensive communications plan, and managing weekly social media posts, website graphics, and videos.

All marketing and outreach materials must be translated, at minimum, into Spanish, Amharic, French, Vietnamese, and simplified Chinese. The contract period for these services is one year.

Source attribution

This Settle analysis is based on the issuing organization’s public RFP listing.