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Marketing, Media, Advertising and Content Development Consultant Services

Overview


Marketing, Advertising & Social Media
Trenton, New Jersey, United StatesPosted about 2 months agoDeadline: April 14th, 2026

Fit Score


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SUMMARY


The county seeks a marketing consultant to manage media, advertising, and content development services to promote tourism and support local initiatives. Services include digital and traditional advertising, campaign management, and comprehensive reporting.

KEY REQUIREMENTS


BUDGET

Estimate

$500,000 – $1,500,000

CONTRACT DURATION


24 months

TIMELINE


RFP released on March 20, 2026.

Questions due by March 30, 2026.

Proposals to be received and opened on April 14, 2026, at 11:30 A.M.

QUESTION DEADLINE


March 30th, 2026

Issuing Agency


County Of Mercer

Organization overview and procurement intelligence available on paid plans.

DESCRIPTION


This RFP seeks a qualified consultant to provide comprehensive marketing, media, advertising, and content development services. The consultant will support the promotion of tourism, recreation, arts, culture, sports, and economic activity through a wide range of services including marketing planning, media placement and management, and the execution of multi-channel campaigns.

Key responsibilities include increasing awareness of local tourism destinations, driving visitation, supporting county events and initiatives, and boosting engagement across platforms. The contractor will be responsible for digital advertising strategies such as PPC, programmatic and retargeting, display ads, geofencing, search engine marketing, social, YouTube, Connected TV, streaming, email marketing, as well as content development. Traditional advertising across print, radio, TV, out-of-home, transit, and sponsorships are also included, alongside tourism marketing and influencer partnerships.

Creative deliverables involve graphic design, video production, photography, copywriting, branding, and comprehensive campaign development. The consultant must also provide performance tracking, reporting, analytics, ROI analysis, and maintain transparency in expenditures. Demonstrated knowledge of current marketing trends and the ability to provide strategic recommendations are essential. The contract is for a one-year period.

Source attribution

This Settle analysis is based on the issuing organization’s public RFP listing.

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