Marketing Consultant Services

An agency in Washington, DC is seeking a qualified marketing consultant to support the development and execution of comprehensive marketing strategies for its programs and events. The selected consultant will work closely with the Vice President of Public Relations to develop a marketing plan that advances the agency's mission, incorporating data-driven approaches for strategic initiatives.

Responsibilities include creating and managing advertising campaigns across various platforms such as social media, online publications, print, and broadcast media. The consultant will oversee activities related to program promotion, legislative and public policy initiatives, sponsor acquisitions, strategic partnerships, and special events. Tracking and analyzing website traffic to improve user experience and campaign effectiveness is also required.

The consultant will handle communications delivery and measurement, provide guidance on social media performance, and ensure cohesive brand alignment across all marketing and communication efforts. Collaboration with staff to develop marketing materials, facilitate media buys, and maintain consistent brand identity are essential. Additional duties involve supporting digital strategies, including managing social media accounts and employing graphic design tools for multimedia content creation on platforms such as Facebook, Instagram, LinkedIn, X, and YouTube.