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Strategy phase: 6–8 weeks
Development phase: 6–8 weeks
Ongoing implementation: TBD
Services To Enhance Potential
Organization overview and procurement intelligence available on paid plans.
A Michigan-based agency is seeking a qualified partner to provide marketing communications and integrated strategy services. The selected vendor will be responsible for developing and executing a comprehensive communications strategy, supporting change management initiatives, and increasing awareness of the agency's evolving model.
Services required include strategy development, messaging and framework creation, integrated communications planning, creative development, owned and earned media efforts, social media engagement, and ongoing implementation support. The scope also encompasses website improvements such as navigation enhancements, content restructuring, and improved referral functionality. Deliverables include a phased approach with strategy and development each spanning 6-8 weeks, followed by ongoing implementation throughout the one-year contract period.
The contractor will provide communications strategy, messaging frameworks, creative assets, media outputs, and comprehensive reporting to support the agency's objectives.
Source attribution
This Settle analysis is based on the issuing organization’s public RFP listing.