Marketing Campaigns and Advertising Services

Overview

Marketing, Advertising & Social Media

Columbia, Missouri, United States; Kansas City, Missouri, United StatesPosted about 1 month agoDeadline: April 22nd, 2026

Fit Score

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SUMMARY

The University is seeking a vendor to design and manage multi-channel marketing campaigns featuring student-athletes to promote tickets, fundraising, and institutional visibility.

KEY REQUIREMENTS

Must be an independent and separate legal entity from the University
Must be properly licensed or able to become licensed to use University marks and photos
Must maintain confidentiality requirements of Section 173.280 RSMo
Must demonstrate ability to create a Q-score formulation for student-athlete NIL valuations
Must provide evidence of insurance coverage as outlined in the requirements
Must agree to comply with all applicable University, NCAA, CSC, and SEC NIL policies
Must be able to provide and execute contracts with student-athletes
Must be able to provide tax-related forms to contracted student-athletes

BUDGET

Estimate

$50,000 – $250,000

CONTRACT DURATION

12 months

TIMELINE

Issue Date: April 2nd, 2026

Questions Deadline: April 10th, 2026

Response Deadline: April 22nd, 2026

Contract Start Date: July 1st, 2026

QUESTION DEADLINE

April 10th, 2026

Issuing Agency

University Of Missouri System

Organization overview and procurement intelligence available on paid plans.

See Issuer Research

DESCRIPTION

The University seeks a vendor to design and execute comprehensive marketing campaigns and advertising services that prominently feature student-athletes. The selected partner will be responsible for developing campaigns to promote the sale of game tickets, raise awareness of Scholarship Fund and fundraising efforts, and increase engagement between the University, its Athletic Department, and the community.

The provider will also develop and implement multichannel marketing strategies—including social media campaigns—to promote the University as a whole and its various programs. All campaigns will center around student-athletes to effectively tell the University's story and enhance institutional visibility. Management of paid marketing communications and seamless coordination of all campaign activities are integral to this initiative.

Source attribution

This Settle analysis is based on the issuing organization’s public RFP listing.