Marketing Campaign Service

A leading organization in Saskatchewan is seeking a marketing agency to develop and execute a strategic, multi-channel campaign that communicates the findings of an economic and social impact report. The selected agency will be responsible for creating a comprehensive marketing and communications plan that leverages both digital and traditional channels, such as social media, email marketing, targeted and traditional advertising—including radio and billboards—to effectively engage the target audience.

Key responsibilities include developing a campaign strategy with detailed timelines, execution plans, and measurable KPIs that align with organizational objectives. The agency will provide clear recommendations on the optimal mix and phasing of digital and traditional channels, along with a well-defined messaging framework, creative direction, visual concepts, storytelling assets, infographics, and data visualizations. The scope also requires adapting report content for various platforms and offering recommendations for paid, owned, and earned media. Media relations support may be included, as appropriate within the available budget.