Marketing Campaign Service

A new magnet school in Colorado seeks a qualified agency to deliver a comprehensive marketing campaign service. The scope includes developing the school's name, mascot, logo, and overall brand identity, with logo, brand identity, and mascot completion required by May 1 to coincide with the start of groundbreaking activities.

Key objectives include creating core messaging to gain community support, employing targeted program language to recruit students and families, and highlighting the magnet school's value in preparing students for healthcare careers. The selected agency will be responsible for strategies involving community engagement, student recruitment, and robust media planning—encompassing website and digital content, social media campaign development, promotional materials, event support, and print, digital, and video collateral.

Further responsibilities cover enrollment campaign planning, development of long-term brand guidelines, and media strategy recommendations that prioritize digital channels with traditional media as appropriate. The agency must provide detailed budget allocations, timeline justifications, and conduct analytics and tracking (including Google Tag Manager and related reporting) to measure campaign effectiveness.