Marketing Campaign and Digital Advertising Content Media Services

Overview

Marketing, Advertising & Social Media

Fargo, North Dakota, United StatesPosted about 1 month agoDeadline: April 30th, 2026

Fit Score

Settle Intelligence

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SUMMARY

The organization is seeking a partner for strategic planning, creative development, and execution of marketing campaigns and digital advertising, including brand development, media buying, website support, and CRM implementation.

KEY REQUIREMENTS

Must be registered with the North Dakota Secretary of State if required
Must provide three references from higher education clients
Must provide a complete proposal including technical and cost components
Must hold proposals firm for at least 90 days
Must provide proof of insurance coverage
Must be able to integrate campaign data with NDSU's TargetX (Salesforce) CRM

BUDGET

Estimate

$100,000 – $500,000

TIMELINE

RFP issued: April 6th, 2026

Deadline for questions: April 20th, 2026

RFP closes: April 30th, 2026

QUESTION DEADLINE

April 20th, 2026

Issuing Agency

North Dakota State University

Organization overview and procurement intelligence available on paid plans.

See Issuer Research

DESCRIPTION

The organization seeks a vendor to provide comprehensive marketing campaign and digital advertising content media services. Strategic services will include long-term planning, market insights, and campaign strategy to guide marketing investments and recruitment priorities. This encompasses the development of annual media strategies, market, audience, and competitive analysis to inform targeting and messaging, as well as channel strategy and recommendations for media mix across digital and emerging platforms. The vendor will also provide guidance on budget allocation, forecasting of campaign outcomes, SEO/AEO strategy and execution, creative strategy for major recruitment campaigns, and recommendations for creative formats, messaging, and content priorities.

Additionally, the selected partner will be responsible for digital advertising content development, creating dashboards and reporting tools for real-time performance monitoring, and advising on attribution models to connect media spend with enrollment outcomes. Services also include operational support for paid media campaigns, media planning and buying, campaign setup and launch, custom dashboard development, optimization recommendations, and website and media optimization support (AEO, GEO, SEO). Furthermore, integration and alignment with the overall marketing plan, institutional brand development, website redesign, and CRM implementation are required elements within the scope of work.

Source attribution

This Settle analysis is based on the issuing organization’s public RFP listing.