Marketing and Outreach Services

Overview

Marketing, Advertising & Social Media

Sacramento, California, United StatesPosted about 2 months agoDeadline: April 6th, 2026

Fit Score

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SUMMARY

This RFP seeks a vendor to provide end-to-end marketing and outreach services, including strategy development, collateral creation, social media management, and public relations support for a California-based program.

KEY REQUIREMENTS

Five (5) years of experience managing media and public relations campaigns with a project budget between six million dollars ($6,000,000) to 10 million dollars ($10,000,000).
Five (5) years of experience in media communications marketing, public relations, social and digital marketing, advertising, and analytical data gathering and reporting.
Five (5) years of experience in media communications marketing, public relations, social and digital marketing, and advertising in Spanish directed towards the Latino population in California, or in languages other than English for specific communities.
Must be qualified to do business in the State of California.
Fully licensed, insured, and incorporated business under applicable local, state, and federal laws.
Must be technically and professionally capable of providing the services.
Must be immediately available to provide the services that will be set forth in the Agreement.

BUDGET

Verified

$6,000,000 – $10,000,000

CONTRACT DURATION

12 months

TIMELINE

RFP Available to Prospective Proposers: March 10th, 2026

Deadline for Submission of Written Questions: March 16th, 2026

Distribution of Answers to Written Questions: March 24th, 2026

Deadline for Submission of Proposals: April 6th, 2026

Evaluation of Proposals: April 7th - 10th, 2026

Oral Interviews (if applicable): April 13th, 2026

Notice of Intent to Award Released: April 14th, 2026

Anticipated Commencement of Agreement (Pending DGS approval): May 1st, 2026

QUESTION DEADLINE

March 16th, 2026

Issuing Agency

California Hope, Opportunity, Perseverance, and Empowerment for Children Trust Account Program Board

Organization overview and procurement intelligence available on paid plans.

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DESCRIPTION

The selected vendor will develop and execute a comprehensive marketing and outreach strategy that aligns with specific program objectives and priorities. This will involve identifying target audiences, crafting messaging frameworks, selecting appropriate communication channels, and designing phased outreach approaches. A detailed written marketing work plan outlining timelines and deliverables must be submitted for program review and approval before implementation.

Additionally, the vendor will be responsible for the creation of both digital and print-ready marketing collateral, adhering to an established brand guide. Expected materials may include flyers, fact sheets, social media toolkits, email templates, presentation assets, and web-ready graphics and content.

The scope also entails establishing and managing social media channels, developing content strategies with regular posting (at least twice per week), and maintaining engagement consistent with program branding and communication standards. The vendor must monitor engagement metrics and recommend strategic adjustments as needed, ensuring compliance with state policies regarding social media and public communications.

Earned media and public relations support are also required, including the development of PR strategies, drafting of press releases, media advisories, and talking points to help maximize program visibility.

Source attribution

This Settle analysis is based on the issuing organization’s public RFP listing.