Marketing and Outreach Services

A county in California is seeking a vendor to deliver comprehensive, multilingual marketing and outreach services aimed at promoting worker ownership models throughout the region. The selected contractor will design and implement a culturally responsive marketing campaign that increases public awareness of employee and worker ownership opportunities, addressing the unique needs of startups, business transitions, and scaling organizations.

Key responsibilities include the development of a complete marketing strategy, creation of multilingual and accessible content, execution of outreach initiatives, partner engagement, and support for related events. The contractor will be tasked with visually mapping the participant journey for each program track and developing a channel plan and media budget that outlines communication channels and outreach timelines.

Additionally, the contractor will enhance and adapt existing branding and messaging as needed, creating and managing a suite of multilingual communication assets to drive countywide awareness and program conversion. The responsibilities also include the management of a dedicated webpage for the Initiative within the Economic Mobility Initiative website, as well as the design of a master pitch deck and supporting materials for events. The contract will span one year.