Marketing and Graphic Design Services

Overview

Marketing, Advertising & Social Media

Bakersfield, California, United StatesPosted 15 days agoDeadline: May 21st, 2026

Fit Score

Settle Intelligence

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SUMMARY

RFP for marketing and graphic design services to promote business retention, expansion, and investment in a California city.

KEY REQUIREMENTS

Must have professional liability insurance with limits of at least $1,000,000 per occurrence
Must have automobile liability insurance with limits of at least $1,000,000 per occurrence
Must have broad form commercial general liability insurance with limits of at least $1,000,000 per occurrence
Must have workers' compensation insurance with statutory limits and employer's liability insurance of at least $1,000,000 per accident
Must submit proposals electronically through the PlanetBids portal
Must follow City's Brand Style Guidelines
Must be able to start work within three weeks of authorization to proceed
Must maintain accurate accounting records for three years from the date of final payment

BUDGET

Estimate

$50,000 – $150,000

CONTRACT DURATION

12 months

TIMELINE

Distribution of RFP: April 22nd, 2026

Due Date for Response to RFP: May 21st, 2026

Notification of Final Selection, Tentative: May 29th, 2026

Agreement to City Council for Approval, Tentative: June 24th, 2026

Issuing Agency

City Of Bakersfield

Organization overview and procurement intelligence available on paid plans.

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DESCRIPTION

The City seeks a vendor to provide marketing and graphic design services in support of business retention, expansion, and attraction initiatives. The scope includes designing and developing marketing materials that highlight the benefits of doing business in the city, as well as creating one-page documents or brochures positioning the city as a destination for innovation.

The selected consultant will develop promotional materials that position the city as a prime location for investment and launch an awareness campaign to promote economic development incentives offered to businesses. The project also involves creating a comprehensive marketing package that showcases the city's assets and communicates its value proposition, including its economic characteristics. Additionally, the consultant will design and produce two digital tri-fold brochures.

Source attribution

This Settle analysis is based on the issuing organization’s public RFP listing.