Settle Intelligence
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The State of Florida is seeking a vendor to provide comprehensive marketing and creative services to support its strategic communications objectives. The selected vendor will be responsible for project management of marketing campaigns, regularly updating assigned project leads on campaign progress and activities, and ensuring that all marketing efforts adhere to established brand guidelines.
Key services will include developing marketing programs and strategies, coordinating and tracking media buys and plans, conducting market investigations, and benchmarking campaign performance. Additional responsibilities encompass photo shoot coordination, video production, public relations support, development of social media content, graphic design, and collateral development. The contract for these services will span a period of three years, with a pre-proposal meeting scheduled and a specified timeframe for submitting questions about the opportunity.
Source attribution
This Settle analysis is based on the issuing organization’s public RFP listing.