Marketing and Communication Services

Overview

Marketing, Advertising & Social Media

Detroit, Michigan, United StatesPosted 10 days agoDeadline: May 22nd, 2026

Fit Score

Settle Intelligence

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SUMMARY

Michigan seeks a vendor to deliver comprehensive marketing, communication, and crisis management services, including 24/7 media representation and training, over a three-year contract.

KEY REQUIREMENTS

Must have a minimum of three (3) years of experience in the marketing/public relations business
Must demonstrate verifiable experience securing media placements (print, digital and broadcast) with local, regional, statewide and national media
Must demonstrate verifiable crisis communications experience
Must demonstrate verifiable established working relationships with local, regional, statewide and national media
Must demonstrate at least three (3) comparable communications strategy examples from the last three (3) years
Must demonstrate experience conducting media training for executive/board leadership, management and staff
Must have a validated one (1) year aggregate Vendor Performance Score of 70% or higher

BUDGET

Estimate

$150,000 – $500,000

CONTRACT DURATION

36 months

TIMELINE

Advertisement Date: April 27th, 2026

Questions Due Date: May 11th, 2026

Close Date: May 22nd, 2026

QUESTION DEADLINE

May 11th, 2026

Issuing Agency

Great Lakes Water Authority

Organization overview and procurement intelligence available on paid plans.

See Issuer Research

DESCRIPTION

The selected vendor will provide marketing and communication services with a focus on brand awareness and positioning. This includes supplying media representation through a designated spokesperson available 24/7, as well as offering reputation and crisis management services with executive-level counsel as needed. The vendor will be responsible for translating technical information into clear and understandable messaging and must maintain local personnel available around-the-clock to help address urgent communications needs.

Additionally, the vendor is expected to offer coaching and training services as part of the contract. The contract term will be for three years, ensuring ongoing support for the client's communication and marketing objectives.

Source attribution

This Settle analysis is based on the issuing organization’s public RFP listing.