Marketing and Communication Services

Overview

Marketing, Advertising & Social Media

Glendale, Arizona, United StatesPosted 17 days agoDeadline: May 4th, 2026

Fit Score

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SUMMARY

The District is seeking a vendor to provide comprehensive marketing and communication services, including campaign development, media buying, graphic design, and performance reporting to support student enrollment and family engagement.

KEY REQUIREMENTS

Must have a local field representative available at all times
Must maintain all federal, state, and local licenses and permits
Must comply with fingerprinting requirements
Must maintain specified insurance coverage including General Liability, Automobile Liability, and Worker's Compensation
Must provide proof of compliance with E-Verify
Must not be debarred, suspended, or otherwise excluded from federal assistance programs
Must submit all proposals electronically through the Bonfire portal

BUDGET

Estimate

$50,000 – $150,000

CONTRACT DURATION

60 months

TIMELINE

RFP Released: April 20th, 2026

Questions Due: April 27th, 2026

Proposal Due Date: May 4th, 2026

Evaluation and Interviews: May 4th, 2026 to May 11th, 2026

Best & Final Due: May 15th, 2026

Award Date: June 12th, 2026

Notice of Award Letters: June 15th, 2026

QUESTION DEADLINE

April 27th, 2026

Issuing Agency

Glendale Elementary School District #40

Organization overview and procurement intelligence available on paid plans.

See Issuer Research

DESCRIPTION

The selected vendor will provide contracted marketing, public relations, and communications services aimed at attracting families, increasing student enrollment, and strengthening family engagement. Responsibilities include developing and executing campaign strategies and plans, with a particular focus on enrollment-focused campaign plans aligned to district goals and timelines.

The scope also requires graphic design support to produce marketing collateral representing both the District and individual school brands. The vendor will manage television, streaming, radio ad and live remote ad buys, offering support with scripting, production, and compliance with accessibility standards and platform policies. Campaign execution includes ad management, monitoring, and optimization—ensuring campaigns are set up, launched, and regularly adjusted for peak enrollment periods and key events, as well as the development and promotion of special event campaigns related to enrollment activities.

Event campaign deliverables include the creation of branded event identities, digital and social advertising, event landing pages, tracking, on-site signage, event materials, and content recaps to enhance post-event engagement. The vendor will be responsible for implementing comprehensive tracking (such as pixels and conversion events), and providing clear performance reporting on reach, engagement, lead generation, and conversions.

Source attribution

This Settle analysis is based on the issuing organization’s public RFP listing.