Marketing and Advertising Services

Overview

Marketing, Advertising & Social Media

Iowa, United StatesPosted 3 months agoDeadline: March 24th, 2026

Fit Score

Settle Intelligence

Settle helps teams find, evaluate, and respond to public RFPs. We continuously surface new opportunities, score them against your company strengths, and draft proposal responses so you can focus on the work that wins business.

SUMMARY

RFP for marketing and advertising services in Iowa, including campaign design, media planning, and WCAG-compliant content.

KEY REQUIREMENTS

Organizations considered for-profit, nonprofit, or governmental with experience providing services in visual and audio production; campaign, creative and media development; event, influencer, and partnership activation; research and insights; media planning and buying, or production for marketing and advertising placement are eligible to submit an application
Applicant is required to maintain and provide to the Agency, upon application, a current and valid email account for electronic communications with the Agency

BUDGET

Verified

$2,000,000

CONTRACT DURATION

72 months

TIMELINE

RFP Issued: January 27, 2026

Round 1 Questions Due: February 4, 2026

Responses Posted By: February 18, 2026

Round 2 Questions Due: February 25, 2026

Responses Posted By: March 11, 2026

Applications Due: March 24, 2026

Post Notice of Intent to Award: April 28, 2026

QUESTION DEADLINE

February 4th, 2026

Issuing Agency

Iowa Department Of Health And Human Services

Organization overview and procurement intelligence available on paid plans.

See Issuer Research

DESCRIPTION

An agency in Iowa is seeking a qualified vendor to provide comprehensive marketing and advertising services. The selected vendor will be responsible for designing and implementing campaigns that utilize social marketing strategies and evidence-based concepts aimed at driving behavior change and elevating the agency’s brand awareness among state residents.

Key services include the conduction of formative research, audience segmentation, message testing, behavioral science consultation, and social marketing campaign design. The vendor will also support the strategic planning, buying, and execution of paid media campaigns across digital, broadcast, traditional, and out-of-home channels.

All digital content must adhere to WCAG accessibility standards, ensuring the inclusion of captions, transcripts, and appropriate color contrast. The vendor will be expected to collaborate closely with the agency and other creative partners to ensure proper execution of media plans, timely placement and delivery of creative assets, compliance with branding and accessibility requirements, and coordination of campaign materials across various media platforms.

Source attribution

This Settle analysis is based on the issuing organization’s public RFP listing.