Marketing and Advertising Services

A vendor is sought to provide comprehensive marketing and advertising services focused on the hospitality and tourism sector in Texas. Responsibilities include developing an annual marketing strategy and campaign plan that aligns with established service goals, as well as managing projects, timelines, and coordination among various stakeholders such as hotels, staff, and partners.

The vendor will be tasked with designing and delivering a cohesive brand identity—including logo, color palette, typography, and brand guidelines—for consistent use across digital, print, and video channels. Additionally, the scope includes creating integrated destination marketing campaigns to promote hotels, amenities, and accessibility for key leisure and business audiences. This will involve concepting, designing, and implementing digital and traditional advertising, sponsored content, and paid placements.

Management of digital and paid media is required, including planning, buying, and optimizing digital display, paid social, search, and programmatic advertising. The vendor will monitor campaign performance and provide analytics reports. The scope further calls for development and administration of hotel cooperative marketing programs and promotions, as well as marketing targeted at meeting planners, associations, and the corporate travel sector. Duties also include copywriting and content development for marketing materials and advertisements.