Marketing and Advertising Services
Overview
Fit Score
Settle Intelligence
Settle helps teams find, evaluate, and respond to public RFPs. We continuously surface new opportunities, score them against your company strengths, and draft proposal responses so you can focus on the work that wins business.
SUMMARY
DESCRIPTION
An airport in Maine is seeking a qualified marketing and advertising agency for a comprehensive three-year contract. The selected agency will be responsible for developing and executing a communications campaign designed to enhance public awareness of the airport's benefits and services.
Key responsibilities will include creating branded information boards for 3–5 airport construction projects annually, developing marketing strategies to address parking challenges—particularly during peak periods—and producing branded giveaways and collateral materials. The agency will also be tasked with resizing and formatting existing advertisements for various media platforms, as well as managing and updating the airport's image and video libraries.
Proposals should include a detailed marketing and advertising plan, along with an estimated budget allocation for the creation and production of advertising and collateral. The airport will continue to handle its own daily media releases and website updates throughout the contract period.
Source attribution
This Settle analysis is based on the issuing organization’s public RFP listing.