Marketing and Advertising Program Service

Overview

Marketing, Advertising & Social Media

Norfolk, Virginia, United StatesPosted 7 days agoDeadline: June 5th, 2026

Fit Score

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SUMMARY

Solicitation for a full-service agency to lead the Navy's brand campaign, spanning creative development, production, and media placement across multiple channels.

KEY REQUIREMENTS

Must be registered in the System for Award Management (SAM) database prior to award
Must not be currently suspended, debarred, or otherwise ineligible to receive federal contracts
Must be able to provide full-service advertising and marketing services for enlisted and officer programs

BUDGET

Estimate

$5,000,000 – $20,000,000

CONTRACT DURATION

78 months

TIMELINE

Solicitation release: April 30th, 2026

Offers due: June 5th, 2026

Base ordering period: January 20th, 2027 through January 19th, 2028

Contract expiration if all options exercised: July 19th, 2032

Issuing Agency

Navsup Flt Log Ctr Norfolk

Organization overview and procurement intelligence available on paid plans.

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DESCRIPTION

A vendor is sought to provide comprehensive marketing and advertising program services to assist with filling critical manpower vacancies in both enlisted and officer programs of the Navy, across active and service components. The scope includes developing and executing a brand campaign, which must be approved by the Navy's senior leadership and will form the foundation for all Navy communications moving forward.

The selected vendor will deliver full-service creative solutions, covering the design, development, and production of a variety of media elements such as television, radio, print (direct mail, magazines), digital, display, out-of-home assets (including billboards), event signage, asset branding, social media, video, and other emerging technologies. The campaign requires integrated communication efforts using multiple media channels, as well as robust content development, management of rights, and media placement purchases.

Source attribution

This Settle analysis is based on the issuing organization’s public RFP listing.