When is the submission deadline?

Submissions are due September 9, 2026. Questions must be submitted by September 2, 2026.

It was issued by The City Of Fredericton. The work is located in Fredericton, New Brunswick, Canada.

Who is a good fit for this opportunity?

Full-service marketing agency with tourism and destination marketing experience. Proven capabilities in strategic planning, creative development, media buying, and campaign optimization. Experience producing digital, social media, print, video, photography, and animation assets. Demonstrated bilingual branding and communications capabilities. Strong performance measurement, reporting, and return-on-investment analysis experience. Capacity to support a long-term, five-year regional marketing partnership.

Marketing Agency Services (Due September 9, 2026)

Overview

Marketing, Advertising & Social Media

Fredericton, New Brunswick, CanadaPosted: August 11, 2026Deadline: September 9, 2026

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SUMMARY

A five-year engagement for strategic marketing, creative production, media planning, campaign execution, and performance optimization supporting Fredericton Capital Region tourism initiatives. Services must include bilingual brand development and assets for digital, print, social, signage, and promotional applications.

KEY REQUIREMENTS

Must be a qualified marketing agency
Must have experience in destination, tourism, festival, or regional marketing
Must have capacity to provide bilingual (English and French) marketing services
Must provide a minimum of three references for similar projects completed within the past five years
Must comply with the City of Fredericton Supplier Code of Conduct
Must maintain commercial general liability insurance of at least $5,000,000
Must maintain errors and omissions insurance of at least $5,000,000
Must maintain cyber liability insurance of at least $2,000,000
Must be registered and in good standing with WorkSafeNB if applicable

CONTRACT DURATION

60 months

TIMELINE

Advertise/Issue RFP: August 11th, 2026

Deadline to submit inquiries: September 2nd, 2026

Closing Date: September 9th, 2026

Agreement(s) to commence: January 1st, 2027

QUESTION DEADLINE

September 2, 2026

CONTACTS

Primary procurement contact — name, title, email, and phone

Additional decision-makers and their departments

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Issuing Agency

The City Of Fredericton

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DESCRIPTION

The vendor will provide comprehensive marketing agency services for tourism destination marketing initiatives operating under the Fredericton Capital Region Tourism brand. Services will include strategic marketing, creative development, media planning and buying, campaign execution, optimization, and performance reporting.

The selected supplier will identify opportunities to improve campaign performance, audience engagement, brand awareness, visitation, and return on marketing investment. Responsibilities may include developing and producing marketing and advertising assets, deploying and monitoring campaigns, creating digital and social media content, developing social media advertising creative, producing print advertising creative, and providing video, photography, animation, or other creative assets where applicable.

The engagement will also include media strategy development, logo concept development, and brand identity services. All branding and logo work must support bilingual communications requirements and be suitable for use across digital and print materials, signage, merchandise, apparel, advertising, social media, and other identified applications. The contract period will be five years and is intended to establish a long-term marketing partnership supporting continued growth, winter tourism, community engagement, regional visitation, and economic activity.

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Frequently asked questions

When is the submission deadline?: Submissions are due September 9, 2026. Questions must be submitted by September 2, 2026.
Who issued this RFP?: It was issued by The City Of Fredericton. The work is located in Fredericton, New Brunswick, Canada.
Who is a good fit for this opportunity?: Full-service marketing agency with tourism and destination marketing experience
Proven capabilities in strategic planning, creative development, media buying, and campaign optimization
Experience producing digital, social media, print, video, photography, and animation assets
Demonstrated bilingual branding and communications capabilities
Strong performance measurement, reporting, and return-on-investment analysis experience
Capacity to support a long-term, five-year regional marketing partnership

Analysis generated by Settle AI from the source RFP.

RFP Hunter shows what is open. Settle shows what is forming.

Settle pieces together buyer signals, budgets, contract activity, and the sources your team already monitors. See why an opportunity fits and what to do before the RFP posts.

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