Marketing Agency Services

Overview

Marketing, Advertising & Social Media

Mena, Arkansas, United StatesPosted about 2 months agoDeadline: March 31st, 2026

Fit Score

Settle Intelligence

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SUMMARY

Full-service marketing agency sought to direct strategy, execute campaigns, manage media relations, and deliver creative assets for a wide range of audiences.

KEY REQUIREMENTS

Agency should propose how they would approach the marketing strategy
Provide a sample of plan deliverables
Describe experience working with destination marketing organizations
Include two relevant case studies
Provide a brief description of agency's structure and capabilities
Disclose any potential conflicts of interests
List top three clients
Provide three references
Detailed explanation of fee schedules

BUDGET

Verified

$40,000

CONTRACT DURATION

36 months

TIMELINE

Issue Date: March 4th, 2026

Deadline for submissions: March 31st, 2026 at 4:00pm

Final selection notified by: April 8th, 2026

QUESTION DEADLINE

March 31st, 2026

Issuing Agency

Mena Advertising & Promotion Commission

Organization overview and procurement intelligence available on paid plans.

See Issuer Research

DESCRIPTION

The organization seeks a full-service marketing agency to serve as its contracted agency of record. The selected vendor will guide the overall marketing strategy, develop advertising campaigns, and create a comprehensive package of creative assets, including photo and video production, to support national media relations. Responsibilities include identifying and targeting markets for ad placement, developing annual advertising campaigns with robust creative support, and designing collateral materials for both consumer leisure markets and specialized industry segments, such as event organizers, outdoor and motorcycle enthusiasts, and meeting planners.

The agency will also provide strategic advice on social media, assist with the development of a social media calendar aligned with public relations efforts, and collaborate with the organization's Executive Director and web developer to ensure website aesthetics are consistent with current campaigns. Monthly reporting on ad placements, assessing the value of earned media, and evaluating overall marketing performance are also required.

Source attribution

This Settle analysis is based on the issuing organization’s public RFP listing.