When is the submission deadline?

This RFP closed on August 24, 2026 and is no longer accepting submissions.

It was issued by City Of Laredo. The work is located in Laredo, Texas, United States.

Who is a good fit for this opportunity?

Full-service advertising and marketing agency with agency-of-record experience. Proven tourism, destination marketing, or hospitality promotion expertise. Strong capabilities in media planning, buying, and cross-channel campaign execution. In-house creative team for graphic design, content, and production services. Public relations and crisis communications experience. Demonstrated success with social media growth, website traffic, and brand awareness campaigns. Ability to produce performance reporting and measurable campaign analytics. Regional or national experience marketing to United States target audiences.

Marketing Agency of Record Services (Closed)

Overview

Marketing, Advertising & Social Media

Laredo, Texas, United StatesPosted: July 21, 2026Deadline: August 24, 2026

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SUMMARY

Seeking a full-service marketing agency of record to lead tourism-focused advertising, media planning, creative development, public relations, and campaign reporting for the U.S. market. The work supports destination promotion for Laredo under a one-year contract.

KEY REQUIREMENTS

Must be a member of the Texas Travel Alliance and Destination Texas or become a member when contracted
Must have a minimum of five years' experience in tourism marketing
Must provide professional resumes from key personnel
Must provide a minimum of three current customer references and one former customer reference
Must provide samples of work in print, collateral, and digital advertisements
Must maintain required insurance coverage including Commercial General Liability, Workers Compensation, and Professional Liability
Must comply with City of Laredo Code of Ethics
Must not boycott Israel
Must not be debarred or suspended from federal or state contracts

CONTRACT DURATION

12 months

TIMELINE

Issue Date: July 20th, 2026

Questions Deadline: July 29th, 2026

Response Deadline: August 24th, 2026

Services Start Date: January 1st, 2027

QUESTION DEADLINE

July 29, 2026

CONTACTS

Primary procurement contact — name, title, email, and phone

Additional decision-makers and their departments

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Issuing Agency

City Of Laredo

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DESCRIPTION

The issuing organization is seeking a full-service advertising and marketing firm to serve as its marketing agency of record for the United States market. The selected vendor will support efforts to strengthen marketing, advertising, and promotional activities with goals that include increasing brand awareness, positioning Laredo as a top destination in target U.S. markets, increasing overnight stays, driving website traffic, and improving engagement across social media platforms.

The scope of work includes managing existing media buys and planning and executing a multi-media campaign across television, digital, social media, traditional media, and special promotional channels. The agency will also be expected to lead public relations efforts, provide crisis management planning, and deliver clear reporting on campaign performance and success metrics. Strategic planning is expected to include analysis of media outlet options and recommendations for advertising purchases.

Creative and production services are also required. These include development of cross-channel creative concepts and production of artwork for print publications, digital ads, billboards, e-newsletters, blogs, website content, social media posts, promotional giveaways, trade show materials, rack cards, postcards, window decals, brochures, maps, and related assets. Additional as-needed services may include public relations support, messaging development, news releases, monitoring of media outreach, stock photography, radio commercial production, television ad production, and photography services for tourism marketing campaigns, events, attractions, food, sports, meetings, and destination-related assets.

The contract term is one year. Questions are due by July 29, 2026.

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Frequently asked questions

When is the submission deadline?: This RFP closed on August 24, 2026 and is no longer accepting submissions.
Who issued this RFP?: It was issued by City Of Laredo. The work is located in Laredo, Texas, United States.
Who is a good fit for this opportunity?: Full-service advertising and marketing agency with agency-of-record experience
Proven tourism, destination marketing, or hospitality promotion expertise
Strong capabilities in media planning, buying, and cross-channel campaign execution
In-house creative team for graphic design, content, and production services
Public relations and crisis communications experience
Demonstrated success with social media growth, website traffic, and brand awareness campaigns
Ability to produce performance reporting and measurable campaign analytics
Regional or national experience marketing to United States target audiences

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Settle pieces together buyer signals, budgets, contract activity, and the sources your team already monitors. See why an opportunity fits and what to do before the RFP posts.

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