Marketing, Advertising, and Promotional Services

A festival in Oregon is seeking a vendor to deliver comprehensive marketing, advertising, and promotional services aimed at increasing festival visibility, driving ticket sales, and enhancing overall brand recognition. The selected partner will be responsible for developing and implementing integrated marketing plans with clearly defined objectives, timelines, and performance metrics.

Core services include support for website content updates, strategic ticketing promotions, and the execution of email marketing campaigns. The vendor will execute social media marketing across multiple platforms and create compelling creative assets tailored to engage the festival’s target audience. The strategy comprises paid digital advertising, geo-fencing, and location-based marketing, as well as media outreach, including press releases and coordination with local and regional media outlets.

Additionally, the vendor will integrate sponsors into marketing materials and campaigns in a manner that delivers value to sponsors while upholding the festival's brand integrity. Strong communication and coordination will be essential to ensure aligned messaging and efficient use of marketing resources. After the event, the vendor will provide detailed analysis and reporting, including performance metrics, return on investment, and recommendations for future improvements.