Market Segmentation and Demographic Study Service
Overview
Fit Score
Settle Intelligence
Settle helps teams find, evaluate, and respond to public RFPs. We continuously surface new opportunities, score them against your company strengths, and draft proposal responses so you can focus on the work that wins business.
SUMMARY
KEY REQUIREMENTS
BUDGET
VerifiedCONTRACT DURATION
TIMELINE
RFP Issued: April 24th, 2026
Questions and Requests for Clarification Due: May 8th, 2026
LAVTA Response to Questions: May 20th, 2026
Proposals Due: May 29th, 2026
Interviews: June 9th, 2026
Project Completion: October 31st, 2026
QUESTION DEADLINE
Issuing Agency
Livermore Amador Valley Transit Authority
Organization overview and procurement intelligence available on paid plans.
DESCRIPTION
The government authority in Livermore, California is seeking a qualified vendor to conduct a comprehensive market segmentation and demographic study focused on the Wheels transit system. The objective is to provide in-depth reporting on market segments, demographic trends, and opportunities for ridership growth in the agency's service area.
The selected vendor will design and execute a market segmentation study, segmenting resident populations into rider and non-rider groups based on behavior, demographics, psychographics, and geography. This will include administering surveys via telephone, mail, text, or online platforms to both users and non-users of the Wheels bus system. Data collection efforts will aim to measure changes in attitudes toward and awareness of the transit system, identify key customer segments, and gain insights into travel patterns, transportation preferences, and socioeconomic and demographic characteristics.
All questions regarding the RFP must be submitted by May 8, 2026.
Source attribution
This Settle analysis is based on the issuing organization’s public RFP listing.