Market Research and Brand Development Service

Overview

Marketing, Advertising & Social Media

White Plains, Maryland, United StatesPosted about 2 months agoDeadline: April 6th, 2026

Fit Score

Settle Intelligence

Settle helps teams find, evaluate, and respond to public RFPs. We continuously surface new opportunities, score them against your company strengths, and draft proposal responses so you can focus on the work that wins business.

SUMMARY

The agency requires market research and the creation of a unified brand strategy, including brand asset evaluation, competitive analysis, and visual identity recommendations.

KEY REQUIREMENTS

Experience working with public sector or public health organizations
Demonstrated expertise in market research methodology
Experience facilitating community engagement in diverse populations
Brand development experience for government or mission-driven organizations
Ability to manage projects with multiple stakeholder groups
Strong graphic design and brand identity capabilities

BUDGET

Estimate

$100,000 – $250,000

CONTRACT DURATION

6 months

TIMELINE

Project Start Date: April 22nd, 2026

Phase 1: Project Kickoff & Research Planning: April 22nd – May 6th, 2026

Phase 2: Data Collection (Surveys, Focus Groups, Interviews): May 7th – May 29th, 2026

Phase 2: Data Analysis & Findings Report: June 1st – June 19th, 2026

Phase 3: Brand Strategy Development: June 22nd – July 24th, 2026

Phase 4: Visual Identity Development: July 27th – September 4th, 2026

Phase 5: Implementation Planning & Training: September 7th – October 7th, 2026

Final Deliverables Due: October 7th, 2026

QUESTION DEADLINE

March 30th, 2026

Issuing Agency

Charles County Department of Health

Organization overview and procurement intelligence available on paid plans.

See Issuer Research

DESCRIPTION

The agency is seeking a qualified vendor to conduct comprehensive market research and develop a cohesive, data-driven brand strategy. Responsibilities include assessing public perception, stakeholder awareness, identifying service utilization barriers, and evaluating the effectiveness of current communication efforts.

The selected provider will review existing brand assets such as the logo, messaging, website, social media presence, printed materials, and signage, and conduct competitive analysis of other local health departments and regional agencies. Deliverables include development of a brand positioning statement, brand promise, and value proposition, as well as evaluations and recommendations for the logo and overall visual identity.

The vendor will be expected to provide a refreshed or redesigned visual identity system if needed, and develop a phased plan for brand rollout. Additional tasks include offering internal brand training sessions for staff and leadership, and supplying brand templates including PowerPoint, letterhead, social media, report covers, and flyer templates.

Source attribution

This Settle analysis is based on the issuing organization’s public RFP listing.