Market Intelligence Study Service

A market intelligence study service is sought to analyze the Nigerian bouillon processing and condiments market. The study will identify key industry actors, including producers, brands, and brand categories, and evaluate perceived barriers and incentives to promote multiple micronutrient fortification.

The research should provide a comprehensive summary of the bouillon processing market segmented by capacity, market share, and brand/flavour categories, and assess the condiments market through a demand and supply analysis. Tasks include conducting a market share analysis, compiling a master list of local processors, and determining the effect of imports on local versus domestic production. The study must outline primary stakeholders such as associations and large producers, focusing on manufacturers, distributors, and sales channels across Nigeria’s geo-political zones.

Additional elements include a detailed supply chain analysis to highlight challenges, their impact on structure, costs, and product quality, and an examination of barriers and motivators to micronutrient fortification. A business case analysis on the incremental costs of fortification (including premix, packaging, registration, production, and capacity) is required. Methodology will involve desk review of literature, policies, and standards, and interviews with public and industry stakeholders, retailers, and consumers. The contract period will last one year.