Market Access Program Service in Ghana

An organization is seeking a qualified vendor to deliver a market access program service focused on Ghana's commercial pet food sector. The selected vendor will be responsible for conducting a thorough market research study, which includes both qualitative and quantitative methods such as interviews and on-the-ground observations where applicable.

Key areas of the research will address consumer attitudes toward pets—specifically dogs and cats—feeding practices, and perceptions of pet food products. The vendor will evaluate the competitive landscape by analyzing both local and foreign competitors, addressing their market appeal, pricing, distribution channels, and marketing strategies. The assignment also involves identifying and engaging with veterinary associations, kennel clubs, and breeders, as well as pinpointing major influencers of purchase decisions.

Additionally, the vendor will recommend strategic market development activities to stimulate demand, assess both existing and potential barriers to imports, and analyze target cities for promotional activities while considering local conditions and restrictions. The findings are expected to inform actionable steps to expand market access and development for pet food products in Ghana.