Market Access Program Service in Egypt

A vendor is sought to deliver a market access program service focused on Egypt's commercial pet food sector. The selected vendor will conduct an in-depth market research study, including interviews and direct market observations where applicable, to assess the dynamics of the pet food market.

Key responsibilities include evaluating consumer attitudes toward pets (dogs and cats), feeding practices, and perceptions of pet food products. The vendor will identify and analyze potential target cities for promotional activities while considering local conditions and restrictions. Additional tasks involve a thorough analysis of the competitive landscape, covering both local and foreign competitors, including their product appeal, pricing, distribution channels, and marketing strategies.

The vendor will engage with relevant organizations such as veterinary associations, kennel clubs, and breeders, and provide recommendations for market development activities to enhance demand. The study will also include an analysis of current and potential barriers to imports, as well as identification of the major influencers affecting consumer purchase decisions in the Egyptian pet food market.