Local Digital Presence Optimization Services
Overview
Fit Score
Settle Intelligence
Settle helps teams find, evaluate, and respond to public RFPs. We continuously surface new opportunities, score them against your company strengths, and draft proposal responses so you can focus on the work that wins business.
SUMMARY
DESCRIPTION
The selected vendor will deliver a comprehensive local digital presence optimization program for twelve recruiting offices in Washington. This initiative includes establishing verified and fully-owned Google Business Profiles for each location, ensuring optimal visibility in local search results for recruiting-related keywords.
The scope of services involves conducting a local SEO audit and baseline report, implementing ownership and verification protocols for Google Business Profiles, and integrating call tracking numbers with detailed analytics. The program will track key performance indicators such as incoming calls from search, profile views, searches, and user actions. Additional responsibilities include managing reputation through email and SMS campaigns, monitoring feedback, and enhancing profiles with posts, FAQs, and keyword optimization. The vendor will also be responsible for locating, contacting, and verifying the legitimacy of local stations using online channels.
Source attribution
This Settle analysis is based on the issuing organization’s public RFP listing.