Settle Intelligence
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A Kentucky-based agency is seeking a qualified partner to create, market, and distribute an agency-branded bourbon under an officially licensed partnership. The selected firm will be responsible for developing a bourbon specific to the agency, incorporating branding and a marketing-approved logo.
The partner will handle all marketing and promotional activities, ensure distribution within Kentucky’s retail markets, and serve as the agency’s single point of contact throughout the four-year contract term. Experience in bourbon distribution and retail market operations is required. Additionally, the partner must agree to create a themed brand for the agency and pay a licensing fee for the use of the agency’s trademark.
Source attribution
This Settle analysis is based on the issuing organization’s public RFP listing.