Overview


Marketing, Advertising & Social Media
North Carolina, United States; Portsmouth, Virginia, United StatesPosted 6 days agoDeadline: May 11th, 2026

Fit Score


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SUMMARY


Request for job fair advertising services, including creation and distribution of TV, digital, and streaming ads targeting engineers and technical professionals in Virginia.

KEY REQUIREMENTS


BUDGET

Estimate

$50,000 – $150,000

TIMELINE


July 18th, 2026: NNSY Career Fair

September 19th, 2026: NNSY Career Fair

November 7th, 2026: NNSY Career Fair

Issuing Agency


Norfolk Naval Shipyard

Organization overview and procurement intelligence available on paid plans.

DESCRIPTION


The organization is seeking vendors to provide comprehensive job fair advertising services targeting engineers and engineering technicians across a variety of disciplines, including electrical, mechanical, structural, nuclear, welding, and additional specialties. Services should encompass the creation of commercial advertisements for both television and audio formats based on pre-approved content, such as photographs.

A unique aspect of this campaign involves utilizing a website to hire celebrities to deliver personalized messages intended for both personal and professional promotion. Multiple ads are to be produced for cable TV and news outlets in order to maximize reach. The campaign also calls for digital advertising, including metrics on digital impressions and engagement (such as clicks on platforms like LinkedIn) throughout its duration.

Additionally, advertisements should be accessible around the clock via the contractor’s website and mobile app. The campaign is expected to leverage streaming services for mass audience engagement, with audience targeting prioritized over specific platforms. Streaming channels include, but are not limited to, Spotify and iHeart Radio.

Source attribution

This Settle analysis is based on the issuing organization’s public RFP listing.

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