International Marketing Representative Service

Idaho is seeking a qualified vendor to provide international marketing representative services for its agricultural sector. The selected vendor will support the development and promotion of Idaho's agricultural products in foreign markets, with an emphasis on maintaining strong relationships with key European trade partners and the broader pulse trade community.

Responsibilities include executing trade and market promotional activities on behalf of the industry's value chain, developing and sharing trade leads with exporters, and representing Idaho's agricultural interests at relevant trade shows, industry meetings, and events. The vendor will also organize technical events, collaborating with food innovation experts, marketing agencies, and influencers. Oversight of consumer market development efforts through social media campaigns, direct promotional activities, and coordination with third-party vendors—such as public relations agencies and promotion firms—will be required. Strong professional, language, and communication skills are essential for effective representation and stakeholder engagement.