International Education Marketing Campaign Services

The province of Alberta is seeking a vendor to develop and execute an international education marketing campaign aimed at attracting qualified international students. The objective is to strengthen the global presence of publicly funded post-secondary institutions and support their efforts to recruit students from key international markets.

The selected vendor will be responsible for delivering coordinated marketing, analytics, and creative services to ensure Alberta's value proposition is effectively communicated to priority international audiences. Responsibilities include conducting research and market intelligence to define priority markets and audience segments, developing comprehensive campaign strategies and creative concepts, and producing marketing assets for both digital and traditional channels. Additionally, the vendor will be expected to implement robust analytics and reporting frameworks to track campaign performance, including metrics on conversion rates and return on investment (ROI).

This opportunity is suited for agencies with expertise in education marketing, international student recruitment, and multi-channel campaign management.