Integrated Out-Of-Home and Digital Marketing Services

Overview

Marketing, Advertising & Social Media

Marietta, Georgia, United StatesPosted 9 days agoDeadline: May 19th, 2026

Fit Score

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SUMMARY

Seeking vendors with expertise in integrated out-of-home and digital marketing to support lead generation and broader enrollment campaigns in Georgia.

KEY REQUIREMENTS

Must have experience in out-of-home advertising with digital performance marketing
Must have experience with digital marketing and DSP platforms including SEO, SEM, Google Ads, Meta, Display, and Programmatic Video
Must be able to provide relevant case studies or examples of integrated campaigns
Must demonstrate familiarity with Google Ads, Meta Ads, programmatic platforms, and analytics tools
Must have the ability to verify out-of-home exposure and create retargetable audiences
Must have the ability to support campaign-specific landing pages and first-party lead capture
Must have the ability to track and report conversion actions
Must have the ability to provide transparent reporting on placements, targeting logic, and inventory quality
Must have the ability to support multilingual or segmented audience targeting

BUDGET

Estimate

$50,000 – $250,000

TIMELINE

RFI issued on April 28th, 2026.

Deadline for written questions is May 5th, 2026.

Responses to questions posted on May 8th, 2026.

Deadline for RFI responses is May 19th, 2026.

QUESTION DEADLINE

May 5th, 2026

Issuing Agency

Cobb County School District

Organization overview and procurement intelligence available on paid plans.

See Issuer Research

DESCRIPTION

This Request for Information (RFI) seeks vendors capable of providing integrated out-of-home (OOH) and digital marketing services. The aim is to gather insights and proposals for an expanded paid media approach that not only increases OOH awareness but also connects these efforts directly to quantifiable digital actions.

The priority use case centers on agency lead generation, with plans to broaden future campaigns to include wider enrollment messaging and Ed-SPLOST initiatives. Interested vendors should be able to demonstrate expertise in combining OOH and digital strategies for measurable outcomes.

Source attribution

This Settle analysis is based on the issuing organization’s public RFP listing.