Integrated Communication Plan Services

Overview

Marketing, Advertising & Social Media

Wichita, Kansas, United StatesPosted about 1 month agoDeadline: April 17th, 2026

Fit Score

Settle Intelligence

Settle helps teams find, evaluate, and respond to public RFPs. We continuously surface new opportunities, score them against your company strengths, and draft proposal responses so you can focus on the work that wins business.

SUMMARY

The agency seeks a vendor to develop and implement a comprehensive communication plan—including branding, rider education, digital campaigns, and crisis response—for a new app launch and ongoing support.

KEY REQUIREMENTS

BUDGET

Estimate

$750,000 – $1,500,000

CONTRACT DURATION

60 months

TIMELINE

RFP Released: March 20, 2026

Questions Due Via Email: March 31, 2026 5:00 p.m.

Questions Answered Via Addendum: April 3, 2026

Proposals Due: April 17, 2026 10:00 a.m.

Evaluation: Week of May 4, 2026

Project Awarded (tentative): June 2026

QUESTION DEADLINE

March 31st, 2026

Issuing Agency

City of Wichita

Organization overview and procurement intelligence available on paid plans.

See Issuer Research

DESCRIPTION

This project seeks a vendor to develop and execute an Integrated Communication Plan with a focus on strategic messaging and branding for the launch of a new app. The selected firm will be responsible for creating a sub-brand or campaign identity, scheduling appearances, and delivering graphic design services to support the overall messaging strategy.

Responsibilities include public information dissemination and rider education, such as notifying riders about changes in hub locations, updating retail outlets for pass purchasing, and creating educational materials like 'How-to-Ride' guides, system maps, outreach handouts, videos, and photography. In addition, the vendor will design a multi-channel digital adoption campaign incorporating on-board signage, social media tutorials, and in-person 'street team' scripts.

Crisis and change management aspects involve developing FAQs to address anticipated issues and creating a 48-hour 'Launch Day' rapid response plan for social media and press inquiries. The contract also requires ongoing annual support to maintain consistent, branded messaging across communications.

Interested vendors must submit any questions by March 31, 2026. The contract period is one year.

Source attribution

This Settle analysis is based on the issuing organization’s public RFP listing.